Why do you have to optimize your web pages for search engines?
There are billions of web pages on the Internet. It's obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web sites that they find relevant to a special topic. We will assist you in making sure that your web site is such a site.
If search engines cannot find out that your web site is about fishing equipment, they cannot give your web site high rankings for that keyword. The process of optimizing your web pages so that search engines find them relevant is called search engine optimization (SEO).
Only a few web surfers look further than the first or second result page of a search engine
75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your web site." For that reason, search engine optimization is crucial if you want to be successful with your web site.
Are there thousands of search engines?
Some people promise to submit your web site to 50,000 or more search engines. There aren't thousands of search engines on the Internet. The majority of these 50,000 so called "search engines" are free for all (FFA) link pages or special interest web pages. If you submit your web page to thousands of FFA sites, means that you'll end up with thousands of spam email messages. In addition, you won't receive a single visitor when you submit your web site about office equipment to a directory of poets in Poland.
There are four major players
There are only a handful of search engines that can really bring visitors to your web site. As always, it's quality that matters, not quantity. For this reason, we concentrate on the important search engines when we submit your web site to search engines.
Currently, there are only four major players: Google, Yahoo, MSN Search and Ask.com. They are responsible for the bigger part of the search engine traffic you can get because they also power other search engines, for example the search engine on AOL.com displays Google results.
In addition, there are country specific search engines. If you have a German web site, you should also submit to the popular German search engines. In general, there aren't more than three or four relevant search engines in a country. The majority of the web surfers use the same search engines.
Internet directories can be a good addition
Internet directories are different from search engines because all web site submissions are reviewed by humans. There are several directories where your web site should be listed.
All Africa Interactive can also submit your website to topic specific search engines. E.g. If your web site sells garden equipment, you should submit your web site to specific garden directories. Even if they send you only a few visitors, they improve the link popularity of your web site which helps your ranking in other search engines.
It is a work in progress
It is essential to understand that to achieve optimal results and maintain good search engine rankings you have to revisit and adapt your SEO activities and strategy on a regular basis (preferably monthly).
What will it cost?
Intro Package - R1 500
This package focuses on taking your current website and making it “search engine friendly”. This is the entry package and focuses on getting the initial basics in place. We will
- Assist you in choosing the right keywords
- Incorporate your keywords into your current website structure and coding
- Ensure that your current website structure and coding conforms to international standards
- Submit your website to all the popular search engines (once off)
Additional services
- Additional monthly support and marketing campaigns (i.e. pay per click campaigns) are available and will be quoted on an individual basis.
- We are also able to strategically compare and place your website to the top ten ranking sites for any single keyword/phrase with astonishing results.
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